One way to (still) make money online

The junket last summer seemed like a throwback to another era: In June, a fledgling Web site packed 150 journalists, employees and contest winners onto a JetBlue plane, plied them with Skyy Vodka and Dos Equis Beer, and flew them to Las Vegas to spend the night at the Mirage. All expenses paid. The company plans to do a similar event again next year.

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[Source: Financial news of the day - CNNMoney.com]