Driven by curiosity and customer demand, Marc Geman, CEO of the Spicy Pickle restaurant chain, sent 30 of his top-selling dishes to a testing lab for nutritional analysis. It cost him about $2,500, but he learned everything about each dish, from calories to sodium content, which he then posted on the Spicy Pickle website.
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[Source: Financial news of the day - CNNMoney.com]
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