Stock picking: rosy or rotten

There are times when it's hard for consumers to tell if something's a deal or not. Think back to the holiday shopping season. Maybe you purchased a sweater because it was 20 percent off - only to see it discounted another 20 percent the day before Christmas, and put on clearance the day after. Who knows if it was ever even worth the clearance price? You face a similar dilemma when assessing the true value of stocks, especially during economic downturns like the one that seems to be unfolding today.

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[Source: Financial news of the day - CNNMoney.com]